Changes

And 5 different states:

And 5 different states:

* α The alpha point. The actor seeks to actively trigger the shift into liminal by legitimising novelty. One way to do this is by Exaptive Innovation (link) or radical repurposing, finding something you are already pretty good at, and using it for something novel.

* α The alpha point. The actor seeks to actively trigger the shift into liminal by legitimising novelty. One way to do this is by [[Exaptive Innovation]] or radical repurposing, finding something you are already pretty good at, and using it for something novel.

* β The beta point. You would have to be astute to see that things have changed, but the energy cost of experimenting with novelty is not too high.

* β The beta point. You would have to be astute to see that things have changed, but the energy cost of experimenting with novelty is not too high.

* γ The gamma phase. "Last chance saloon" for Red, who has topped its curve and is heading down. It's increasingly obvious that it's no longer sustainable. New entrants or ‘dangerous’ ideas are starting to get previously unheard of attention. While the apex or dominant play is not threatened, there are now enough weak signals that they can legitimately be accused of complacency. It's still possible to do something, but the cost will be high.

* γ The gamma phase. "Last chance saloon" for Red, who has topped its curve and is heading down. It's increasingly obvious that it's no longer sustainable. New entrants or ‘dangerous’ ideas are starting to get previously unheard of attention. While the apex or dominant play is not threatened, there are now enough weak signals that they can legitimately be accused of complacency. It's still possible to do something, but the cost will be high.