You’ve probably had to do it at least once in your life. No, not file your tax returns – fill out a survey. They’re everywhere. How did you like your meal at our restaurant? Rate us on a scale of 0-5 in this survey. Or maybe you’ve been tasked to find out more information about a potential new market segment for a group project in uni. What do you do? Create a survey questionnaire. You get the picture.
There’s a better way to gather information than crunching Likert scale data from surveys, however. With SenseMaker® Pulse, you make sense of the complex world around you by gathering narratives from people about their lived experiences. This approach is backed up by research insights from various disciplines such as anthropology, cognitive neuroscience and complexity science. The same way we diagnose and monitor health through pulse taking, you can do the same with SenseMaker®!